The Social Media Groundswell - Making the most of Wen 2.0 World

INNOVATION PODCAST

Charlene Li, the co-author of the new book Groundswell: Winning in a World Transformed by Social Technologies talks about how companies are tapping into social media to talk with customers rather than at them.


From Business Week

http://www.businessweek.com/mediacenter/podcasts/innovation/innovation_05_27_08.htm