C.K. Prahalad: The New Age of Innovation

A new book from the Bottom of the Pyramid guru lays out the new landscape of business, driven by consumer co-creation and service customization

Não deixe de assistir aos vídeos no site da Business Week

http://www.businessweek.com/innovate/content/may2008/id20080519_851847.htm

BW May 19, 2008, 10:52AM EST